Showing posts with label Linkedin. Show all posts
Showing posts with label Linkedin. Show all posts

January 2014: Exile The Classic Social Media Trends

January 2014: Exile The Classic Social Media Trends

Social media networking has been the dominating avenue for businesses this year. Everyone has gone online and there are so many things at stake when your business is not on the loop. Social media continues to be one of the effective platforms in order to gain more popularity, clients and revenues. That’s why every business must incorporate and excel in effective social media tactics.

Below are the top 7 social media trends that will dominate in 2014:

7. Accessible browsing made possible with mobile

More and more people are shifting to buying smartphones, tablets and other devices where you can connect and browse online. Most of social media users are online through their mobile devices in order to be updated on everything that’s latest on Facebook and Twitter. With this setup, businesses should be able to make mobile-friendly websites, apps and other platforms to be able to engage their prospective and existing clients.

6. Google+ is more than ready to boost you

If you have been trying to boost your website rankings, you’re probably missing a great part of your social media techniques – that is, utilizing Google+. In the recent research, it is said that Google+ continues to be a stronger social platform over Facebook, especially for B2B marketers. This is evident on the immense recognition that you get out of staying online, visible and updated on your Google+ account. It hints a remarkable growth on acquiring new clients and retaining them through clicks and visits.

Google+ is an essential avenue for marketers to delve themselves on social media. Google, as the giant search engine, manoeuvres your website rankings through your social media effort on Google+. Moreover, the Google+ experience continues to provide easy and convenient experience to its users. That being said, Google+ will take charge more this 2014.

5. Say hello to Pinterest and LinkedIn

  • Artists/Creative Professionals
Pinterest is a platform for artists and professionals with creative souls. This platform engages people through powerful photos and texts. This then makes it as a strong competitor as one of the effective social media trends that will dominate 2014. This garnishes various industries to a more positive place for branding. Pinterest is both available through mobile and web browsing. With its catchy yet functional feel, there is no doubt Pinterest will take its full bloom by 2014.

  • Technical and Corporate Professionals
Pros who are up to give their A+ game can rank high with their presence on LinkedIn. Having a complete LinkedIn profile leads to remarkable chances of communicating and establishing connections. These connections serve as a key point to leverage in your specific industry or field. It signifies that you’re well-adapt to score beyond what you aim through constantly knowing these connections that you can utilize as your strength.

4. Facebook to Twitter

Social Media Stats 2013
“There is certainly less drama.” This is the topmost reason why the young population using Facebook shifts to Twitter. Though Facebook will continue to be dominant in 2014, Twitter is said to leverage with this popularity. Bystanders will have the urge to recall more of what they can do while on Twitter. Exploring Twitter is skyrocket high activity for the last quarter of 2013 and sets foot to be more active this 2014. Young users can escape from all the drama that could occur on Facebook. Short yet concise, tweets are direct and easy to understand. Plus, the hashtags that trend and are easily searchable make marketers thrive in their social media marketing through Twitter. Moreover, this social media platform continues to enhance its feel to make it friendlier for users and marketers alike.

3. Introducing Snapchat marketing

Another limelight this 2014 is shared by Snapchat. This is a new app that is loved by users who are very keen when it comes to their privacy. Snapchat lets users post “snaps” such as text, video or photo that they feel like sharing in the spur of the moment. Eventually these snaps auto-destruct between 1 to 10 seconds. Definitely, it is a handy marketing medium to engage people and businesses on what they are currently up to.

2. People like animation

More people are creating their accounts on YouTube and subscribing and unsubscribing are two of the most eminent activities they have while on the site. As more uploaders post videos, YouTube users are interested to get the most entertaining and trending videos online. Another video platform to use as well is Vimeo, which has a great detail on high quality video viewing.

1. Visual content will dominate 2014

People will be more visual this 2014 and this suffices more challenges in creating effective marketing strategies through visuals. Though text is still eminent, eye-grabbing visual contents such as photos and videos will be the main attraction on various social media platforms this 2014.

Hence, social media marketing will continue to play an eminent role in online marketing. Generally, this all boils down to proper ways of effectively engaging your prospects and retain your clients. Businesses and marketers alike can utilize these trends in order to be more active, productive and successful in the upcoming year.

Author Bio: Saitosh Raigen is working at SmithSEO Web Marketing. He is writing this article from his years of experience.

7 Tips for More Effective Social Media Marketing

7 Tips for More Effective Social Media Marketing

The Internet is a vast resource to learn social media marketing strategies for better businesses. Over the Internet you have many options to learn these strategies using videos, tutorials and info-graphics. Using these tutorials you can understand  the basics of social media marketing that will help in getting highest traffic rank of websites and a huge list of customers that link back to the site. It has been observed that many businessmen, who have already established their businesses still make mistakes, when it comes to social media marketing. Here are some tips that can help you find the right ways:

7 Tips of effective social media marketing:

Check below most effective tips of social media marketing that will boost your business if you follow these exactly.

1. Make a plan

Rather than depending on emotions, plan before you enter into social media market. Otherwise things can bring in loss of opportunities. If you are looking for thousands of customers then you cannot just go out there on social media saying stuff. You need a whole strategy to run your business.

2. Communicate

Create separate departments where specialized people take responsibility of your business. A self contained department for the social networking is a good idea.

3. Set up only a few online accounts

If you want customers follow you, then do not create too many accounts on one social media network. Customers will confuse which account to follow and which to not. In IBM, there were hundreds of Twitter accounts that the top managers had opened. People who wanted to research on the company online were confused to follow a right account. All businesses should try to open one account for each social media network to cope with the competing market.

4. Find out the right time to post updates

7 Tips for More Effective Social Media Marketing

Always keep an eye on the social networks, when your customer update them. Update statutes and tweets so they get noticed by your customers. Tweets go unnoticed very fast since Twitter is a very rapidly moving social site. This technique has been used not only for Facebook, but Twitter users are also keeps an eye on their loyal customers to get their tweets noticed at right time. One way is to use Tweriod and  connecting your account to Tweriod will summarize and analyze the busiest hours of the day, and the reports would be available by emails to you. Similarly, Facebook Insights is a tool that finds out when your fans are online.

5. Research about contents from competitors

If a particular content is popular on the web, it should be well researched. Always research what your competitors are updating and then create a customer grabbing content.

6. Use thumbnail tips to increase views on YouTube

YouTube videos always plays a major role in attracting a large audience. If you add catchy graphics, then you will attract audience. So first start with a smart head-shot and then add catchy phrases or interesting words that grab the attention of viewers. A video should explain your idea clearly otherwise you will lose the customers.

7. Connect via LinkedIn and Facebook

Last but not the least marketing tip is to consider your emails subscriptions. You should receive daily subscriptions to get new updates from these marketing networks because they helps you notify about new posts by subscribers.

For example, if you have a a real estate site like LakeHomes that sell homes online and you are looking to make a profit through this site then what do you need to learn? Learn tips to make  more business in the real estate market, explore market value of homes and update your website with the latest promos of your clients, hell they might have a discount for buyers if they pay in cash for example. Another tip is to explore Linked-in and facebook pages and search for  updates about the current real estate market deals and use these facts and figures on your website. You can also use Google+ to find real estate agents profiles to cooperate with to set up a partnership.

These 7 tips are most effective and companies are making great business by following these tips. What are you waiting for? Enjoy the tips and plan your own strategy.

10 Privacy Tips for Safer Social Media

10 Privacy Tips for Safer Social Media
Photo by re:publica / Flickr
As well all grow increasingly involved in online communities and social media, we expose ourselves and our families to more and more people, in more and more ways. While this is fun, entertaining, and even builds real connections, some caution is recommended. As with any strangers, be aware of danger!

What’s at Risk?

Identity theft is usually the first risk that comes to mind when discussing online safety. Identity theft is a major concern and can lead to disastrous ripple effects. This is not at all the only risk present though. You could also go the TMI route and cause problems at work or for future jobs.

Stay Safe Out There!

Follow these ten privacy tips and you will have a safer experience online using social media.

  • Nom de Plume - For purely social interactions, such as on FaceBook or Twitter, there is no good reason to use your legal name. Your friends all know your nickname, so why not use that? Using a legal full name is an invitation for criminals to see you as ripe for the picking. 
  • Address Unknown - Never post your address publicly online. Really, why would you need to? PM, baby, PM!
  • App Aversion - Avoid the social media apps as much as you can. They notoriously offer some cute game in exchange for the data they mined from you. All that risk for crushed candy?
  • Nothing to See Here - No nudity, okay? Not even a nip slip. Just don’t do it. And limit the crazed party shots too, drunky!
  • The Separation of Work & Friends - Try not to hook up with your co-workers on non-career oriented social media. It is all too likely that things will overlap, possibly causing some awkwardness for you. Nudge, nudge, know what I mean?
  • What’s the Password? - This is the best online safety tip that there is, and the most frequently ignored admonishment as well. Choose good passwords, and change them often. The definition of good is probably best chosen by a random password generator. Often. Just do it.
  • Do Not Trust, Verify - As you go around social media you may see things that are almost too good to be true, that is because they are. Do not trust who you meet, what you read, offers to buy, and more, without verifying the source and the information.
  • On Vacation - Stop telling the internet when you are leaving for vacation and your house will be conveniently open to thieves!
  • No Children Allowed - And keep your kids off of most social media too. These last two tips are just so obvious, but...
  • Privacy Settings, Use ‘Em - When all else fails, read the instructions.
Lock Up!

The dangers you face online using social media are very real. But most of these dangers can be avoided entirely, or at the very least lessened significantly. If you batten down the hatches and take some precautionary steps, you’ll be fine out there.

Author Bio: Sara Xiang searches for homes in lake Tahoe online when she's able to spend a little time dreaming about her future life.

How to Know When People Use Your Photos?

How to Know When People Use Your Photos?
Photo by Free Creative Commons/Flickr
Everyone knows about using photos of more attractive strangers to catfish unsuspecting suckers on the internet. There’s the enraged ex,posting photos of their beloved with the intent to humiliate them into reconciliation. But more often than not, photos are stolen by the lazy. Those too slack to make their own images.

It seems the only guaranteed anti-theft is to never post anything. If thieves want it, they’ll take it. Depressing, and true.

How do you know if your photos are being used by other people? These steps will guide you through a simple search of the internet to find your photos. With any luck, you’ll just find your Facebook page, Twitter feed, or Instagram account.

Are You Feeling Lucky?

You will end up with a list of all websites where your photos appear, with or without your permission. These steps are simple - follow them carefully. Here we go!

  • You are going to use the website Google to create a “Reverse Image Search”.
  • Open your internet browser.
  • Find the image you want to investigate.
  • Bring your pointer to hover over the image.
  • Use the right click function.
  • Now you will copy the URL of your image.
  • If you are using Firefox, select “Copy Image Location”.
  • If you are using Safari, select “Copy Image Address”.
  • If you are using Explorer, select ‘Properties’, highlight the “Address”, click CTRL-C.
  • Paste your image’s URL that you copied into Google and click “Search”.
  • You will get a result page and you next click “Search by Image”.
  • A grid of “Visually Similar Images” will appear.
  • Scroll down to see the image you are searching for.
  • Click on each image to take you to where your image is posted on the internet.
  • Freak out.
Aaahh, Freak Out!

Well, don’t immediately freak out. Have a look around and decide the level of freaking out per result. Of course you’ll see anywhere you have posted the image yourself. You may also see where friends or relatives have copied and posted your image. And you may even find some places that your image is posted that discusses if for some reason, hopefully a reason related to you, and hopefully not with a sour snout full of snark.

But if you find your image on a site that is completely irrelevant to you and appears to be flat-out stolen you do have a few options, some preventative, some after the fact.

Protect Yo’self!

  • Digitally watermark or emboss your photos.
  • Layer your images so thieves get only the top layer, which you’ve made clear.
  • Cut your images up and reassemble via HTML code.
But remember, no preventative measure protects you against a thief who knows about taking a screenshot. Your recourse when you find theft is to complain to the culprit...ummm, yeah. You can complain to the company who hosts the offending site. You can complain to Google. Or you can crawl into a hole and stop using the internet. Sigh. SIGH.

Author Bio: Sheila Kurdinger likes DontPayFull because they offer such a wide selection of items. She also likes to read all sorts of infographics online whenever she has a little spare time because they help her understand complex topics easily - at least the good ones!

What it Takes to Become an Internet Marketer?

What it Takes to Become an Internet Marketer
Photo by Thunderchild7 / Flickr
Are you looking to become an Internet Marketer? The skills needed to effectively work in internet marketing range from proficient writing skills and creative design to a firm grasp of online usability and social media. Understanding search engine optimization and the analytics of good marketing calls for someone with diversity in their skillset. It comes down to one point: knowing how sell it to the viewer or customer.

Your Education

An academic background would only be beneficial, both in skills development and in viability as an applicant. Related degrees would include an IT degree (information technology), a graphic design degree, or a writing degree. All three of these fields will help you get to know some of the appropriate skills and sharpen them. Although not mandatory, it’s advisable to at least minor in marketing. Through this, you can set up a portfolio and market yourself to prospective companies.

Get to know articles and newsletters having to do with marketing. Online marketing research will help you stay on top of the internet’s ever-changing environment. Social media sites today are crucial in reaching viewers. So, open accounts on the popular sites, write a blog, and build a website of your own. Get hands-on experience with the fast-paced world inside your computer.

Create a Portfolio

You’ll want a marketing portfolio to show employers. It should include websites of your own, your social media accounts, banner ads and landing pages, and successful content management systems (CMS). During an interview, some businesses will require a portfolio right when you walk in, so you should be ready with a link to show them, and printed pages should be at-hand, as well.

Pick a Specialty

While it’s important to keep yourself well-rounded in all the aspects of internet marketing, specializing in a particular field, such as writing, graphic design, or the IT area will help you stand out, and might land you a higher position. Just make sure you choose a marketing course that will teach you what you need to know.
Depending on what level of expertise you’re at, you may end up starting at entry-level or higher. At an entry-level position, you can still work your way up. Companies outside of marketing also need marketing strategies and people to carry them out. With plenty of experience, you’re eligible for these positions.

Go on Your Own

When you’ve built up considerable skills and experience, you can become a marketing consultant (typically, you’ll have at least five years of experience). You might do this on the side, outside of your regular day-job, or freelancing full-time might prove to be highly profitable, although extremely competitive, so tread carefully.
As you’re marketing yourself, be sure that your image and portfolio all project a message for your marketing services. Marketing yourself online and networking with companies and clients at local conferences will help you attain new projects.

Things should be in better perspective now that you’re more familiar with what you need to get going. With the right skills and experience, you’ll be ready to immerse yourself in the competitive and profitable world of internet marketing.

Author Bio: Toni Meadows is a retired Business professor who now blogs about education and it's importance in society. He has visited several colleges in Melbourne and has written his observations on business courses and opinions about each one(choose a marketing course).

Is Social Media Screening for Potential Hires Legal?

In a Word, No.

Social Media Screening for Potential Hires Legal
Photo by Mike Licht / Flickr
It’s a brave new world, Big Brother is most certainly watching, and he doesn’t need to spy. We bare all on social media, damn the torpedoes. The standard criminal background and credit checks we consent to when job hunting, do you really think that’s all HR is up to? And what about a dependable payroll service provider?

Beyond simply Googling your name, every Tweet is still out there, and Facebook is forever. It’s naive to assume employers aren’t ogling it all. The US Equal Employment Opportunity Commission reports that 75% of employment recruiters scour the web, at their employer’s request, seeking any and all information about prospective employees, and 70% of these recruiters have rejected applicants based on what they found.

We all know employers are not allowed to ask us everything they want to know. Applicants are protected by non-discrimination laws forbidding questions related to your age or gender, your race or ethnicity, your religion, and if you’re married or disabled. But it doesn’t take skilled sleuthing to figure these things out on social media, now does it? And really, wouldn’t it be awfully difficult to NOT figure out these things from social media?

This goes further than an employer seeing the emotional horror show that some people feel comfortable posting to social media, the drunken bead-exchange photos from Mardis Gras, and the bigoted YouTube comments your Dad left while signed into your Kanye West Channel. These things likely should get you not-hired for general foolishness. Ain’t nobody got time for that. Especially not an employer.

Where employers cross the legal line is with knowledge of fully socially approved activity you may have shared. A commonly used example of this conundrum is the woman who posts an adorable photo of her baby bump and how she’s looking forward to paid time off when the baby is born.

Even though only a few states require this paid leave, if a prospective employer in one of these states saw that post, and decided not to hire you for unrelated reasons, and you noticed they’d viewed your post, you might assume your pregnancy was the issue, and you might sue. And you might win.

Or, let’s take this a bit further, you’ve posted a photo of yourself wearing your customary Sikh turban, and now you don’t get hired. Oh, noes! This information about you, your religion, your pregnancy, and more, is the type of information that is not legal for an employer to ask about.

Now What? Unsee?

As it is unlikely an employer will confess if they did use information illegally to make a decision, litigation will be the only way to decide each case until:
  • Laws forbidding this sort of candidate research are passed.
  • Advance consent of the candidate is obtained. And what are you going to do then? Delete, delete, delete!
  • Outside research companies, following strictly enforced guidelines, are used in place of internal HR research.
  • Recourse is available for contested information - the kind that might be obtained when Googling prospective employees with creative and unique names like John Smith or Susan Jones.
Author Bio: Adam Prattler is a freelance IT consultant and technology enthusiast. He recently made a website by the name of 'how to make my own website' that is best for newbies web builders. Now-a-days, he is using using femous social media websites for content marketing of his website.

Understanding the Power of Memes

Understanding the Power of Memes
Photo by istolethetv / Flickr
Memes are so common in internet life that most don’t think much about them. Who doesn’t wake up to BuzzFeed and LOLcats? Who doesn’t Facebook-forward and Reddit-bump the funny and teh cute? Internet meme-spawned television programs like “Web Soup” and “Tosh.0” bring the hits daily. But memes are not limited to “nutshot” videos and captioned photos of “Business Cat”. I know, right?

A meme is anything transmitted or spread from person to person. British biologist Richard Dawkins coined the term “meme” and meant it to equal “gene” in describing how ideas and behaviors develop and evolve in human culture. A gene competes for survival. A meme competes as well, for your attention. This can help with efficient network management.

To survive, a meme must amuse, entertain, or shock you enough to direct others’ attention in a positive feedback loop. You tell two friends, they tell two friends, and so on. When this happens, the meme has gone “viral”. When ideas, behaviors, or products are so universally known they become a part of human culture, worldwide meme pandemic, this is meme survival of the fittest.

Using Them, Using You

We can think of many ways that we use memes, but how do memes use you?

Simple, no one wants to feel left out. As humans are a colony species, living and working together in large numbers, most want to fit in and be hip to what’s happening in society large and small. Break-time at the water cooler is spent sharing jokes, last night’s primetime developments, and “Did you see…on FB?”. Humor is is the most frequently shared meme, and it’s no coincidence that sharing laughter together is relaxing and bonding.

An old adage states that what men call gossip is actually all of history. Everything we know of human history is from the point of view of the person who wrote it down. Just the facts, Ma’am! Not likely. An even older adage: Everyone has an agenda. By making use of memes, anyone promoting anything - from advertising a product to campaigning for a political candidate to attempting to take 4:20 off the American clock - can shape the way you think, vote, and buy.

Earworms are musical snippets you cannot stop thinking about. An earworm can wiggle around for days and advertisers profit from this by using catchy jingles and popular songs, many of which have become memes in their own right. Hide yo’ kids, because you can’t hug every cat and Songify the News has even turned the nightly news and profile videos into viral earworms.

Memes mutate and adapt, sometimes intentionally, sometimes, like in the game “Telephone”, not so much. Inaccurate gossip represents accidental mutation - maybe, ‘cause haters gonna hate - but mis-information is a powerful tool as well. A nasty whisper campaign can try to take even the powerful down.

As much as we all use memes to connect with each other, they have power over us as well. How many memes can YOU spot in these paragraphs?

Authour Bio: Maegan Pulman is a freelance travel writer and enthusiast for traveling as well as part time Miami Beach Condos assistant. She is active in local and international traveling groups and is always on the lookout for new travelling palces.

Linkedin's New Homepage

LinkedIn Makes Homepage More Like Facebook, Google+. As on Facebook, the design rolling out over the next few weeks has more relevant updates on top plus a comment stream that is set off with a different-colored (light blue) background. There’s also a line on top of the stream that shows which people and how many commented and liked the post.

However, the design is less cluttered than Facebook’s, making it more similar to Google+. The page also boasts a black band on top hosting headers like “Home,” “Profile,” and “Contacts.”

“This simpler and cleaner design makes it easier to navigate the page and quickly find the updates you’re looking for whether that’s a news article your boss has recently shared or it’s to see who has just started a new job,” writes Caroline Gaffney, a product manager at LinkedIn, in a blog post explaining the move.

Here’s a look at the new design

Linkedin's New Homepage

Here is the old one

Linkedin's Old Homepage

What do you think, better or worse than the original? Let us know in the comments.
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